On February 27, 1940, the ANO publishes a manifesto calling on their French compatriots to write to the CBC/Radio-Canada (audio). They demand three or four hours a day of French broadcasts. The Comité permanent de la survivance française en Amérique is of the view that the amount of French on the air in the English-speaking provinces must reflect the proportion of Francophones who live there. The Francophones in the West protest against this principle. In Saskatchewan, Father Baudoux and Antonio de Margerie are the strategists behind the letter-writing campaign. More than 500 French-Canadians in the province take up their pens for the cause; 20 petitions signed by more than 2,000 people are forwarded to the corporation.

The result is that, in July 1940, three weekly 15-minute series in French are broadcast from Watrous, including the famous serialized novel, Un homme et son péché (A Man and His Sin). In November 1940 the ACFC informs its members that a bilingual announcer has arrived in Watrous (audio). The government radio network will do nothing more to satisfy the Francophones in Saskatchewan. When it pulls out its bilingual announcers from Watrous in 1948 the reaction is muted: the dream now is to get our own French radio stations in the West.